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Articles
Design Matters: Why design is fast becoming the event industry’s ultimate differentiator
Every other year, IMEX sets a Talking Point to focus the industry’s attention on a theme we believe genuinely matters. For 2026 and 2027, that Talking Point is Design Matters.
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Events have a design problem. It’s not what you think.
Our latest report, Why Design Matters: The Invisible Force Shaping Connection, Brand and Impact, draws on research, data and perspectives from practitioners across events.
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