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Focus on show experience drives attendee satisfaction - IMEX data reveals the impact of improvements
Figures released by the IMEX Group reveal how a strategic focus on enhancing the show experience has impacted overall attendee satisfaction. Over the past two years, the company has targeted resources on elevating the customer experience and enhancing value, with results now evident in post-show feedback from both buyers and suppliers following the 2024 editions of IMEX Frankfurt and IMEX America.
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