Leading the way: Industry’s biggest roadblocks tackled at IMEX America

04 July 2024

With just over three months to go, registration is now open for the next edition of IMEX America, the award-winning and largest trade show in North America for the global business events industry.

Feedback following a strong edition of IMEX Frankfurt in May shows that recent technology and customer journey improvements measurably increased satisfaction ratings and NPS scores in several areas. This sets the stage for an even better business and networking experience for those attending IMEX America, October 8 – 10 who will benefit from the same system developments.

This year’s show is being designed to respond to several big market influences, including changing attendee behaviors, ongoing budgetary constraints and technology investment.

The shift in employee working patterns is impacting how and when planners book events. The latest figures from Convene show that meetings and events held Tuesday through Thursday represent nearly 80 per cent of their revenue, bringing in 300 per cent more meetings and event business per day than Mondays, Fridays and weekends.

The increased competition for peak days is impacting those with tight budgets, compressing the options they have available. A Business Practices education track at IMEX America will address this and dozens of other reality-checks currently facing busy event planners.

The growing recognition of technology’s role in enhancing event design and the attendee experience is apparent in a recent survey by Northstar/Cvent Meetings. Their Meetings Industry PULSE Survey shows a remarkable 42 per cent of planners have increased their spending on meetings/event tech and tech support this year. At IMEX America, technology will be tackled in a highly practical way with the opportunity for one-to-one support from exhibitors as well as learning sessions dedicated to AI, data and future innovations.

A show with Impact

Exhibitor appetite for IMEX America is already strong across all sectors, particularly North and South America, as well as the global hotel groups. Big name industry partners will be returning with new activations including Google Xi and Encore.

Last year the show attracted over 3,400 exhibiting companies from 150+ countries and over 5,300 buyers. This year, the IMEX Impact Talking Point shines through with the show designed to ensure planners have the tools, knowledge and contacts to deliver meaningful events which initiate change and cause positive ripple effects.

Let’s Go!

“The show’s tagline, ‘Let’s Go!’, is our invite to the whole industry, not least innovators and thought-leaders, to come together in Las Vegas and use it as a platform to supercharge their businesses and the communities they represent,” says IMEX CEO Carina Bauer.

“One of our company values is ‘Lead the way’ which means our teams spend months on the road each year, talking about and listening to the industry’s biggest roadblocks so we can deliver a show and an experience that helps them overcome those challenges.

“We seek out the industry experts, the most dynamic partners and the most engaging speakers on the most relevant topics – and bring them all together in one place, for one high-value week. Our rallying cry to our global events community – whether seasoned professionals or new faces is – let's go! It urges people to put themselves in the mix of our live event to intentionally leverage the multitude of possibilities they’ll only discover when they show up and take part,” says Bauer.

Photo (left) : Community and connections at IMEX America Download image here.

Photo (right) : The IMEX team Download image here.

  • IMEX America takes place October 8 – 10 at Mandalay Bay, Las Vegas and includes Smart Monday, a preshow education day, powered by Meeting Professionals International (MPI) on October 7.
  • Registration is now live – you can register for free here.
  • Last year's show ranked 4.57/5 for overall satisfaction against an industry average of 3.89/5, according to Explori putting it in the top 25% of tradeshows worldwide.
  • Want to know more about IMEX? Sign up here to receive our latest press releases.

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