Discover how business events can shape places that thrive
For destination leaders, CVBs, DMOs and venues. Learn how business events can drive investment, innovation and talent through 27 global case studies.
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Key insights
- The global trends reshaping destination strategy.
- Why siloed approaches are no longer enough.
- How business events enable place leadership.
- The competition has changed: the 'Destination Economy' has arrived.
- A new civic role for the business events sector.
- Business events: A historic blind spot in place leadership?
- A new imperative for place leadership.
- Consequences of leaving business events out of place leadership.
Written by Professor Greg Clark and Borane Gille, this white paper explores how destinations can respond to growing competition for investment, innovation and talent. Drawing on 27 global case studies, it outlines how business events can play a central role in place leadership and offers practical frameworks for building more competitive, connected and resilient destinations.
