Alex has spent her entire career in the events sector, building a reputation as a trusted advisor, relationship builder and international sales leader.

Before joining IMEX, she held senior sales and marketing positions across the hospitality and sports sectors. During her time at Chelsea Football Club, Alex helped launch innovative pitch-based events and was involved in organizing the first-ever edition of Soccer Six, the celebrity football tournament that went on to become an iconic fixture in the sports and entertainment calendar.

She was also part of the launch team for the Radisson Blu at Stansted Airport, helping establish the hotel's market presence as the first Radisson property at the airport.

As Head of Sales for Asia Pacific and Africa at IMEX, Alex works closely with exhibitors and industry stakeholders across both regions. She’s developed an extensive network and deep market knowledge, enabling her to support exhibitors in maximizing their return on investment and achieving their business objectives at IMEX shows.

Alex also volunteers as a member of the UK & Ireland ICCA Committee, where she supports sponsorship activities. Outside of work, she enjoys traveling, with a gorilla trekking adventure in Rwanda ranking among her most memorable experiences.