In today's digital age, meeting new contacts via LinkedIn or a virtual meeting has become the norm for many. It can be easy to forget how meeting colleagues or industry peers in-person positively impacts your team, your business and your career.
If you find yourself wondering: ‘Am I really missing out by not attending in-person events?’ This article explores 15 reasons why meeting in person is important for your personal and professional growth.
1. Stronger relationship building
Nothing can replace the value of a handshake, a shared laugh or a meaningful conversation over coffee. Meeting in-person builds trust and a rapport with potential clients, colleagues, and partners. It also builds a solid foundation for future business opportunities and industry relations.
2. Experience chance meetings and spontaneous networking
At trade shows such IMEX America and IMEX Frankfurt, you can meet hundreds of industry professionals in just a few days. Spontaneous meetings can happen on the trade show floor, at education sessions or over coffee breaks. These chance meetings could help build valuable new relationships.
3. Spark creativity and innovation
Face-to-face events are a breeding ground for new ideas. When people come together, creativity thrives. The energy of a live event inspires attendees to think differently and push boundaries. Being in the room with like-minded people and industry experts can spark creativity and make you consider things from a different angle.
4. Team building
Attending in-person meetings with your team helps build camaraderie and trust. Working side by side, sharing experiences, and overcoming challenges together strengthens bonds and improves collaboration.
5. Gain real-time feedback
Meeting face-to-face puts your people skills to the test in real time.
One of the key benefits of in-person events is the ability to read body language. You can gauge reactions and adjust your approach on the spot. Immediate feedback, like eye contact and body language, helps you communicate better.
You can fine tune your approach to promoting yourself or your business to who’s right in front of you and achieve better outcomes.
6. Discover new business opportunities
Trade shows are designed for companies to do business. You can meet potential clients, suppliers, and partners all in one place over just a few days. You never know what exciting businesses or products you might find on the show floor or at education sessions. What you’ve been looking for might just fall into your lap from a quick conversation, or a walk around the show floor.
7. Immerse yourself in the latest trends
In-person events are the best places to discover what’s new in your industry. From keynote sessions to product demos, you’ll get hands-on experience with the latest innovations, trends and strategies. You can explore what interests you and connect with the experts after the session.
8. Boost your personal brand
Being present at major industry events raises your profile. Speaking at sessions or simply being active in discussions helps you stand out and builds your reputation. It puts you in front of the right people when it matters.
9. Enhance learning and professional development
Learning with other industry professionals can lead to a better understanding of the barriers and obstacles you or your peers may face. You can share your experiences with others who really understand your industry.
10. Leave feeling inspired and energized
A unique energy exists at in-person events. Being around passionate professionals and hearing success stories can inspire and motivate you. You’ll feel ready for what lies ahead in your career and industry.
11. Effective problem solving
Complex problems often require collaborative efforts to resolve. In-person meetings facilitate real-time discussions and brainstorming, allowing teams to tackle challenges more effectively. The immediacy of face-to-face interactions can lead to quicker decision-making and more efficient problem-solving.
12. Memorable experiences
In-person events create lasting memories. The shared experiences of attending a conference, workshop, or networking session can leave a lasting impression. These memories can strengthen relationships and encourage further meetings and conversations long after the event has finished.
13. Commitment and accountability
When people invest their time and effort to travel and attend an event, they’re more likely to take discussions seriously. And they’re also more likely to follow through on promises made during a meeting. This accountability can drive stronger results.
14. Focused engagement
In-person meetings help people focus and hone in on sessions and conversations. Participants are less distracted by emails, phone alerts, or multitasking. This attention leads to deeper discussions and better results.
15. Cultural exchange
Meeting face to face helps to develop cultural awareness. Participants can learn about different views, customs, and practices. This knowledge can enhance their understanding of global business.
In today’s world, technology has made it easier to connect from a distance. However, in-person meetings and events are crucial for building relationships, fostering creativity, and driving business growth.
Frequently asked questions
What are the main benefits of in person meetings?
In-person meetings help you build stronger relationships, network effectively, spark creativity and discover new business opportunities. They also provide real-time feedback, enhance learning and leave you feeling inspired.
Can virtual meetings replace in-person events?
While virtual meetings are convenient, they can’t replicate the energy, connection, and opportunities found at in-person events. A face-to-face meeting is unique and essential for professionals to connect and do business.
