Natasha leads the Impact team, guiding our industry advocacy efforts, partnerships, sponsorships, pan‐industry initiatives and strategic alliances, as well as the development of our sustainability strategy.

Her leadership is especially evident through the Place Leaders Forum, held at IMEX Frankfurt, which unites policymakers, destination leaders and industry professionals to shape the future of business events.

Natasha serves on the Board of Directors of the Events Industry Council (EIC) and is also a member of the BestCities Strategic Thinkers, Destinations International Partner Advisory Council, EIC’s Equity Task Force and the Centre for Sustainability & Social Impact Committee.