The meetings industry through millennial eyes

2 mins

From social media to social interaction: a millennial’s journey at IMEX America

Millennials may have an unfair reputation for being selfish, immature and glued to their phones. But they’re still the generation everyone wants to reach. 

In 2018, millennial, Rosie Ashman, experienced her first ever trade show at IMEX America, and her first introduction to the meetings industry. Would you like to know what she thought of it? She promises to be honest!

Social interaction isn’t so scary after all

“Social media is used by millennials as the primary means of communication. Which can cause us to lose the ability to communicate effectively in person. However, the first thing that struck me upon walking the aisles of the Sands was how friendly people were. Handshakes, hugs and contact details were happily exchanged between friends old and new. This sheer volume of social interaction overwhelmed me at first, but by the last day of the show I grew to value how good it felt to talk to people face-to-face.”

Networking at IMEX America

Bleisure travel is awesome

“The meetings industry provides the chance for young people to see the world by attending conferences, trade shows and events. I can vouch for how valuable this is, as this job allows me to travel to countries I’ve never been to before. Business travel provides a safety net that solo travel doesn’t, allowing you to advance in your career while gaining new experiences.”

Technology buzz

“Some may think the meetings industry is only just catching up with technology trends. However, IMEX America was my first experience of several new innovations. I had the chance to try out new technology in the form of virtual reality – if you haven’t tried it yet, you must! This was my first glimpse of what the future looks like.”

VR technology

Sustainability is a top priority

Everfi notes that one characteristic of the millennial generation is our loyalty to socially responsible brands. The sustainability efforts showcased at IMEX America made me happy to align myself with my employer. From attendees donating books to help Nevada’s, to exhibitors recycling unused materials.”

You never stop learning

“Millennials are a highly educated generation. About 61% of millennials have attended university compared to 46% of Generation X. This thirst for knowledge is encouraged by the education on offer in the industry. Although I have left university behind me, I’m so glad to be in an industry that supports my continuing development."

Education session IMEX Frankfurt

"To sum up, my first experience of the meetings industry at IMEX America was very positive. It seems that the key to attracting and retaining millennials is progress.

The benefits of travel and education appeal to younger generations as they enable us to grow professionally and personally. And nothing beats a good old-fashioned face-to-face meeting for getting things done - not even Instagram!"

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About the author

Charley Murfitt is IMEX's Content Producer. She is a proud advocate for equity, diversity and inclusion, sustainability and the circular economy.

Charley Murfitt

Content Producer