Discover what makes an event unforgettable. Take a look at Freeman’s XLNC framework: the X factor in attendee experiences. This report is a collaboration between Freeman and IMEX.
Explore:
- Why attendees care more about results than entertainment
- How the “X”—eXperience—factor in events affects attendees
- Why emotional fulfillment drives event success
- How to design experiences that meet real objectives
- Strategies for creating moments that matter
The report spotlights the “eXperience” element of the XLNC framework. It reveals how attendees and organizers define, value and measure live event experiences.
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Ken Holsinger, SVP, Industry Research & Insights at Freeman says: "Experience is the X factor for live events. The moments that make people lean in, connect and take action. This report will dig into the elements that amplify those peak moments."
People attend events to learn, connect or find solutions. Experience turns those goals into memorable moments. This report helps you incorporate XLNC principles into your events from immersive design and personalization, to food, tech and location.
You’ll discover:
- What’s working
- What’s missing
- Where there’s room to innovate
Discover Freeman Trends Report
Carina Bauer, IMEX Group CEO, explains: “We know many event designers face pressure to create fresh, engaging experiences with little extra budget or resource. This report shows what’s possible with a change of approach or a mindset shift. It will no doubt provoke but also enlighten.”
